Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | North America | 105.3 |
| 2 | Dogtopia | North America | 55.8 |
| 3 | Shiseido | North America | 43.0 |
| 4 | International Paralympic Committee | North America | 40.0 |
| 5 | General Mills | North America | 34.4 |
| 6 | AT&T | North America | 30.8 |
| 7 | Blackstone | North America | 30.0 |
| 8 | Warner Bros. Discovery | North America | 28.6 |
| 9 | McDonald's | North America | 25.8 |
| 9 | Paramount Global | North America | 25.8 |
| 9 | Salesforce | North America | 25.8 |
| 9 | Subway | North America | 25.8 |
| 13 | Bank Of America | North America | 21.5 |
| 13 | JBS Foods | North America | 21.5 |
| 15 | Invesco | North America | 17.2 |
| 15 | Whirlpool Corporation | North America | 17.2 |
| 17 | McCormick & Company | North America | 13.6 |
| 18 | PointsBet | North America | 12.9 |
| 19 | Campbell Soup Company | North America | 10.0 |
| 20 | Alphabet | North America | 8.6 |
| 20 | Boggy Creek Airboat Adventures | North America | 8.6 |
| 20 | Comcast | North America | 8.6 |
| 20 | Morgan Stanley | North America | 8.6 |
| 20 | Sleep Number | North America | 8.6 |
| 25 | Hooters | North America | 5.0 |
| 25 | HSBC | North America | 5.0 |
| 27 | Amelia Island Convention & Visitors Bureau | North America | 4.3 |
| 27 | Leonard Green & Partners | North America | 4.3 |
| 27 | Lowe's | North America | 4.3 |
| 27 | The Broadway League | North America | 4.3 |